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Which
product or services? Do they have to be modified
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for a foreign
market?
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Which
countries are being targeted?
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What
is the customer profile? What marketing and
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distribution
channel(s) will be used to reach the
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customers?
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What
special challenges pertain to each market that
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must be
overcome (competition, cultural differences,
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language,
import controls etc)?
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How
will the export price be determined?
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What
operational steps must be taken and when to meet
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the sales
objectives?
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How
will success be evaluated?
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